This article from UX Magazine talks about the shifting opinion among UX professionals around the usefulness of personas. In the last 10 or so years, the blurring of lines between marketing and UX personas as well as the development of “half-baked” personas based on limited data collection diminished their status in the UX toolkit. But the article asserts that well-developed personas are a crucial part of good UX design. It outlines how to research and create data-driven, valid personas.
This is a very unique role at our agency. As a Marketing Designer, you will contribute to the growth of Punchcut through the design and production of digital and traditional marketing and sales materials. You will report directly to the Marketing Director to design marketing tools and support marketing efforts. This is an entry-level position primarily focusing on design where coordination of your own efforts and production tasks are an aspect.